Shot in the remote deserts of Australia, his latest series, Fake (2023), follows an indigenous couple and their adopted children, as they embark on a journey through the Outback. Initially attired in luxurious clothes and possessions, the family gradually becomes immersed in the ancient landscape. Based on Cook’s experiences and past Gucci campaigns, the series draws on his life experiences: adopted into a non-native family, Cook accompanied his parents on journeys to remote communities, where they searched for gold as a hobby. Despite having been aware of them since childhood, it took time for him to grow into his Aboriginal roots. His adoptive mother, an activist, always encouraged him to embrace and learn about his indigenous heritage. His realisation that there was no ‘right’ way to be indigenous, or to include his heritage in his work, came late. Meeting his biological mother, in his late twenties, deepened his connection to his roots.