Fryd Frydendahl’s art is bourne out of her visceral reaction to the deluge of content that engulfs the individual in the digital age.
PHOTOGRAPHY BY FRYD FRYDENDAHL
TEXT BY ESİN ÇALIŞKAN
The oddities in life, such as the sounds, images and colours that brazenly infiltrate our homes, workplace and meals, seems to have caused an allergic reaction, that led her to create art with an acute desire to tear off the label irritating her neck. Accordingly, in a world where we are constantly battling with the clamour of sounds images and colours, not to mention the grim outlook of the climate crisis, she has sought to divert our attention inwards.
The internet is like a whale trying to swallow us all: before it spits back what it can’t swallow, a startling darkness is succeeded by light, as we continue to shake off what we are exposed to. It’s a kind of anxiety trench, where we oscillate between feelings of comfort and restlessness. Now, a spear is thrust right into the whale’s heart: ASMR videos. That is, footage with close-up images and crisp sounds of well-lit objects being chopped, scratched or washed. The series Oddly Satisfying is Fryd Frydendahl’s take on the ASMR trend. At first, the photos make you feel like a voyeur. This is odd, because it is the photographer who observes and photographs people and objects from a distance. On the other hand, viewers look at these images in an art book, at an exhibition or on Instagram with peace of mind, not pondering too much on their background stories. After all, these images have reached us through the filter of a photographer. However, something different is undoubtedly happening here: the fragile and hazy, yet vibrant backdrop of Frydendahl’s photographs is irresistibly fascinating. Despite seeing them through a screen, many people feel a strong urge to touch them – it is a dangerous situation.
Fryd Frydendahl’s art is bourne out of her visceral reaction to the deluge of content that engulfs the individual in the digital age.
PHOTOGRAPHY BY FRYD FRYDENDAHL
TEXT BY ESİN ÇALIŞKAN
The oddities in life, such as the sounds, images and colours that brazenly infiltrate our homes, workplace and meals, seems to have caused an allergic reaction, that led her to create art with an acute desire to tear off the label irritating her neck. Accordingly, in a world where we are constantly battling with the clamour of sounds images and colours, not to mention the grim outlook of the climate crisis, she has sought to divert our attention inwards.
The internet is like a whale trying to swallow us all: before it spits back what it can’t swallow, a startling darkness is succeeded by light, as we continue to shake off what we are exposed to. It’s a kind of anxiety trench, where we oscillate between feelings of comfort and restlessness. Now, a spear is thrust right into the whale’s heart: ASMR videos. That is, footage with close-up images and crisp sounds of well-lit objects being chopped, scratched or washed. The series Oddly Satisfying is Fryd Frydendahl’s take on the ASMR trend. At first, the photos make you feel like a voyeur. This is odd, because it is the photographer who observes and photographs people and objects from a distance. On the other hand, viewers look at these images in an art book, at an exhibition or on Instagram with peace of mind, not pondering too much on their background stories. After all, these images have reached us through the filter of a photographer. However, something different is undoubtedly happening here: the fragile and hazy, yet vibrant backdrop of Frydendahl’s photographs is irresistibly fascinating. Despite seeing them through a screen, many people feel a strong urge to touch them – it is a dangerous situation.
Fryd Frydendahl’s art is bourne out of her visceral reaction to the deluge of content that engulfs the individual in the digital age.
PHOTOGRAPHY BY FRYD FRYDENDAHL
TEXT BY ESİN ÇALIŞKAN
The oddities in life, such as the sounds, images and colours that brazenly infiltrate our homes, workplace and meals, seems to have caused an allergic reaction, that led her to create art with an acute desire to tear off the label irritating her neck. Accordingly, in a world where we are constantly battling with the clamour of sounds images and colours, not to mention the grim outlook of the climate crisis, she has sought to divert our attention inwards.
The internet is like a whale trying to swallow us all: before it spits back what it can’t swallow, a startling darkness is succeeded by light, as we continue to shake off what we are exposed to. It’s a kind of anxiety trench, where we oscillate between feelings of comfort and restlessness. Now, a spear is thrust right into the whale’s heart: ASMR videos. That is, footage with close-up images and crisp sounds of well-lit objects being chopped, scratched or washed. The series Oddly Satisfying is Fryd Frydendahl’s take on the ASMR trend. At first, the photos make you feel like a voyeur. This is odd, because it is the photographer who observes and photographs people and objects from a distance. On the other hand, viewers look at these images in an art book, at an exhibition or on Instagram with peace of mind, not pondering too much on their background stories. After all, these images have reached us through the filter of a photographer. However, something different is undoubtedly happening here: the fragile and hazy, yet vibrant backdrop of Frydendahl’s photographs is irresistibly fascinating. Despite seeing them through a screen, many people feel a strong urge to touch them – it is a dangerous situation.
is a large format international biannual magazine from Istanbul. Focusing on arts, culture and society, each issue tackles various universal subjects within a distinct theme.
Address
Karaköy Tarihi Un Değirmeni Binası, Kemankeş Mahallesi, Ali Paşa Değirmen Sokak 16, 34425, Karaköy Istanbul, Turkey
+90 212 232 4288
contact@212magazine.com
is a large format international biannual magazine from Istanbul. Focusing on arts, culture and society, each issue tackles various universal subjects within a distinct theme.
Address
Karaköy Tarihi Un Değirmeni Binası, Kemankeş Mahallesi, Ali Paşa Değirmen Sokak 16, 34425, Karaköy Istanbul, Turkey
+90 212 232 4288
contact@212magazine.com
is a large format international biannual magazine from Istanbul. Focusing on arts, culture and society, each issue tackles various universal subjects within a distinct theme.
Address
Karaköy Tarihi Un Değirmeni Binası, Kemankeş Mahallesi, Ali Paşa Değirmen Sokak 16, 34425, Karaköy Istanbul, Turkey
+90 212 232 4288
contact@212magazine.com