Coming from a small town in Spain, Coco welcomes you with a HOLA message when you log onto her website. Moving to London at the age of 17 and studying arts at Central St. Martins and then the Royal College of Art, Coco has become a celebrated young photographer and an intense artist/wordsmith in a very short time, with her signature slogans, featuring fragile but bold handwriting, a borderline innocent contradiction in themselves.

You were born and raised in Seville. What kind of influence do you think this has had on your character and work?

I am Andalusian. I was born in Seville in southern Spain. It was a beautiful place to be born and to spend a childhood. The oranges, the sun, the jasmine flowers in the summer, the churches. I moved lots of times as a child, though - my mother was unstoppable. I guess that made me very independent. I learnt to write letters to my old friends and remember all the cities I passed by, I learnt to carry on my life knowing that no situation is permanent and that there are always new places to see and new people to meet.

Could you tell us a little bit about your childhood?

As I teenager I lived in Cadiz, which is even further south than Seville. I used to ride my bike to school every morning and I could see the seaside from the road. I could also see the sea from my classroom window. That made me feel calm; I don’t know why exactly. But the sea surrounds Cadiz. It feels far from everywhere, and I also felt isolated. That was not a bad thing for me, since I liked to spend my days in the library or just in my room reading, writing, or looking at the ceiling. It was a slow and calm city: there was not much to do and that gave me the opportunity to create a personal space. It made me very creative, I dreamed as much as I wanted. But at some point I was so hungry for adventure... I knew I needed to live in a city where things happened. Two days after my last school exam I packed up my camera, my diaries and a few things and moved to London.

Did you always intend to be a photographer?

I have always been interested in art and the possibilities it gives you to explore the world and meet new people.

How would you describe your relationship with words?

My writings are another outlet for my artistic expression; they complement my pictures and also allow me to express new ideas.

I am rather excited about your Gucci Collaboration for Fall 2017. How was the collaborative process with Alessandro Michele and the Gucci team?

The collaborative process was very easy and enjoyable. Alessandro appreciates and encourages the creative process of his collaborators whilst at the same time giving valuable direction to a project. I truly admire his work and personality and feel extremely grateful for the opportunity I was given.

What would you say about the philosophy or conceptual framework behind this collaboration?

It’s a mixture of my and Alessandro’s styles and feelings about what we wanted to create. “Tomorrow is now/yesterday.”, “Common sense is not so common.”, “I want to go back to beliving in a story.”...

How did you choose the slogans that you picked for the collection?

They are poignant tales for people living in our contemporary world. There is no denying that for the last couple of years, there’s been no label hotter than Gucci. What do you think about the new thriving, exquisite aesthetics of Gucci?

I think, as you say, it couldn’t be any more exciting.