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AN ENCHANTED JOURNEY

THE 2022 GUCCI GIFT CAMPAIGN

GUCCI celebrates the magic of the festivities with "2022 Gift Campaign" captured by fashion photographer Carlijn Jacobs. Envisioned by Creative Director Alessandro Michele, the images captured by Carlijn Jacobs and the film shot by Jordan Hemingway cast a light on the shimmering and joyful spirit of the festive season. Rooted in the world of travel, in reference to the house’s origins, we see the chicest conceivable assortment of characters embark on a journey in the extravagance of a Gucci locomotive, in Jordan Hemmingway’s film, with interiors that the Polar Express could only dream of. Each passenger would appear to be experiencing their own mysterious. Gucci duffel bags, trollies, luggage, as well as the House’s signature bags, opulent jewellery, and even its dog collection lead the campaign, the latter modelled by a cast of canine passengers along, especially for the ride.